Are You a Mac or a PC?
I’ve always admired the “I’m a Mac and I’m a PC” advertising campaign from TBWA/Media Arts Lab for their smart and quirky approach. Some say their appeal has waned and grown tiresome over the years, but when the two personified computers show up on TV I feel confident in saying people don’t quite change the [...]
A Great Tweet From JetBlue (The Power of Twitter)
Found this on Twitter and enjoyed it thoroughly. This is an example of a business utilizing social media – here JetBlue is engaging with a customer through Twitter. The significance of this instance is through the little effort it took JetBlue to respond (cleverly) to a customer it shows JetBlue pays attention to what their [...]
Super Funny Happy Valentine’s Day Song
There you are on the front porch with a box full of chocolates and two dozen roses and, well… watch the video.
How To Beat The Competition: Dominos vs. Subway
In response to a cease-and-desist letter sent by Subway, Dominos CEO Dave Brandon bakes the letter like it was a Chicken Bacon Ranch sandwich. Classic response.
The only thing better might have been if he had wrapped it up and delivered it to Subway in 30 minutes or less. How much do you tip the CEO of Dominos [...]
Seven Tips For Making You And Your Business Stand Out During A Slow Economy
Everyone in every business, especially in these slow economic times, feels the need to stand out from the competition. Here are a few tips for optimizing your exposure and making sure that you are seen and remembered.
1. IDENTITY: PICKING AN APPROPRIATE TITLE
Every customer likes to know that they are speaking with the right person. [...]
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