Getting Spotted

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Social Bookmarking for Your Small Business – Part II: Getting Started + Tips

Posted by | Tommy Liu | October 7, 2009 | Join the Conversation

social bookmarking for business


Now that you’ve Stumble(d)Upon the benefits of social bookmarking and discovered how Delicious it is for your business I bet you’re itching to Digg in and get in the Mixx. There are over a hundred social bookmarking sites (SBS), so start with a few that seem interesting to you and get a feel for it. Certain SBS are niche based such as Sphinn which only pertains to the world of marketing, SugarBiz for small to medium sized businesses and YCombinator for hackers and businesses among others.

Majority of SBS are free, so it doesn’t hurt to sign up for multiple accounts. Be sure to set up and flesh out all of your profile pages before you start submitting links. You want to be prepared when someone comes across your submission and looks into what affiliation you may have with the submission. When your profile is set start submitting links of your website, videos and best blog posts. Add a description to every submission when applicable. Always tag your submissions properly. Every SBS is different and offers its own unique approach, so explore each site to really understand how social bookmarking work and how useful it is to discover content.

Here are a few additional suggestions, tips and notes to help make your social bookmarking experience more successful:


  • Register with as many SBS as you can handle, because the more places you submit your links the more exposure you’ll get.
  • Here’s a list of 125 Social Bookmarking Sites.
  • If your company gets written about you should promote the article by submitting it through SBS along with all your other social media outlets.
  • Tags are keywords used to classify content.
  • Voting is giving your approval that the content is worth viewing and sharing. Depending on the SBS synonyms to vote include Digg it, Prop it, Buzz it, give it a thumbs up and so on.
  • Tagging formats are not all the same for every site, so be sure to read carefully and tag correctly, as tags are essential for the SBS’ search engines.
  • Give the link an attractive title and a concise description, because in these instances you only have a couple of seconds to grab someone’s attention to persuade them to read on.
  • Bookmark other links beside your own, not to come off as a spammer.
  • Submit your links yourself to SBS and ask your network of friends, family and colleagues to vote for it.
  • Add one of the “share buttons,” such as AddThis and ShareThis among others, to your website and blog to make it convenient for visitors to bookmark, share and vote for your link.
  • Tell your blog readers (in the post) to bookmark the post they’re reading.
  • And that’s all for social bookmarking, so be sure to bookmark this post (see?) as a reference in case you forget something important. Next up will be Twitter, so you should definitely subscribe to the blog to know when that series is posted.


    Supercool Creative is an ad agency specializing in online video creative & production, video seeding and integrated social media campaigns. Supercool Creative provides superior production quality, targeted viral marketing and relevant social media campaigns. Contact us: Supercool@Supercoolcreative.com.

    Comments

    One Response to “Social Bookmarking for Your Small Business – Part II: Getting Started + Tips”

    1. ofigennoe
      October 9th, 2009 @ 8:18 am

      Great article . Will definitely copy it to my site.Thanks.

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