Social Bookmarking for Your Small Business – Part I: Benefits
Posted by | Tommy Liu | October 1, 2009 | Join the Conversation
There is an overwhelming amount of social bookmarking sites, and for good reasons. Before i get into the benefits I should explain what social bookmarking is. Social bookmarking is a form of storage, organization, management and sharing of links (websites, articles, pictures, blog posts and videos) to the Internet by a user. The links are stored to a website, organized and managed through tags and comments/notes, and shared by allowing others to see the links you’ve saved/bookmarked. This allows you to view your links from any computer with an Internet connection, oppose to the old way of bookmarking links to a web browser on one particular computer. Some social bookmarking sites (SBS) suggest relevant links of interest based on the tags you provide to your links.
Here are the benefits of using social booking sites.
Targeted Search – The search engines of SBS are uniquely high-quality because they focus on tags made by the bookmarkers instead of systematic algorithms attempted by software like traditional search engines such as Google, Yahoo and Bing. A search done on SBS offer a more narrow and relevant scope.
Search Ranking – Because of the popularity of SBS they rank very well in traditional search engines. Therefore, search results on SBS often index and show up high on traditional search engines.
Traffic Generator – SBS serve as a great resource to find popular links because most of these sites allow ranking of links based on how many votes the link receives. The higher the rank the more notoriety the link has allowing it to be discovered by more people. At the other end of the spectrum, there are many people who search for new material submitted to SBS to be an early influencer – a popular link doesn’t just start popular it has to start somewhere.
Personal Branding – Most SBS allow you to develop a profile page, which serves as another channel to promote your business and list your websites and blogs. If you define your profile accordingly you should be recognized as an expert in your field.
Expanding Your Network – The social portion of SBS come in the ability to share and connect with other social bookmarkers on the site. If people like the links you bookmark they may explore your page, add you as a friend, and you can do likewise. SBS are essentially communities and links are their vehicles.
Part II will be posted next week and explain how to get started and more. Be sure to subscribe to know exactly when it’ll be posted. And speaking of bookmarking if you look below you’ll see an icon to convenient allow you to bookmark this post. I’m just sayin’.
Supercool Creative is an ad agency specializing in online video creative & production, video seeding and integrated social media campaigns. Supercool Creative provides superior production quality, targeted viral marketing and relevant social media campaigns. Contact us: Supercool@Supercoolcreative.com.
Tags: benefits of social bookmarking > linkedin > local business > small business > smb > social bookmarking > spotzero > supercool creative > tommy liu > what is social bookmarking
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October 9th, 2009 @ 10:47 am
[...] that you’ve Stumble(d)Upon the benefits of social bookmarking and discovered how Delicious it is for your business I bet you’re itching to Digg in and get [...]