Blogging for Your Small Business – Part II: Getting Started
Posted by | Tommy Liu | September 16, 2009 | 3 Comments
Now that you know the benefits of blogging from Blogging for Your Business – Part I: Benefits, here’s part two, how to get started:
Create your company’s blog on WordPress.com, Blogger.com or thoughts.com, among others, for free. However, it is highly recommended that you own the domain name, otherwise the host can delete your blog for any reason because technically, the host owns your blog. Owning the domain name also allows your URL to read www.yourblogname.com instead of www.blogspot.yourblogname.com, which is not very professional. There’s usually a small monthly or yearly fee, but well worth it as your blog name will be easier to remember and you’ll have complete control. Decide carefully on the name and URL, as it’ll represent your company. When you’re registered, browse through the template designs and find one that best suits you (you can change it later if you like). Be mindful of settings, as there are a lot when it comes to blogs. Finally, start writing!
If you are a visual learner and need a more step-by-step tutorial then visit http://www.becomeablogger.com.
Here are terminologies that you should know pertaining to the world of bloggers:
Blogger – One who blogs.
Blogroll – A list of blogs (on a blog) that serves as recommendations.
Blogosphere – The blogging community.
Permalink – A contraction of permanent link. The unique URL of a single post.
Pingback – The alert in the TrackBack system that notifies the original poster of a blog post when someone else links and writes an entry concerning the original post.
Plugin – A small piece of software created to provide additional functionality to a larger program.
Post – An entry written and published to a blog.
RSS Feed – The file containing a blog’s latest posts. It is read by an RSS (Really Simple Syndicate) aggregator/reader and shows at once when a blog has been updated.
Subscribe – The term used when a blogs feed is added to a feed reader like Bloglines or Google. Some blogging platforms have internal subscriptions, this allows readers to receive notification when there are new posts in a blog.
Tags – Keywords used to classify content.
TrackBack – A system that allows a blogger to see who has linked to his post. The system works by sending a ‘ping’ between the blogs, and therefore providing the alert.
Widget – A mini-web application, commonly interchangeable with ‘gadget’, that can be added to a blog that can quickly and easily provide blog readers with user specific information, extra functionality, and even a bit of fun and games.
Part III will be a collection of tips, notes and suggestions to better your blog, and also to promote your blog. Be sure to subscribe.
Supercool Creative is an ad agency specializing in online video creative & production, video seeding and integrated social media campaigns. Supercool Creative provides superior production quality, targeted viral marketing and relevant social media campaigns. Contact us: Supercool@Supercoolcreative.com.
Tags: blog > blog terms > blogging > linkedin > local business > small business > smb > spotzero > start blogging > supercool creative > tommy liu
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September 22nd, 2009 @ 11:02 am
[...] now, you know what the benefits of blogging are (Part I), you’ve got your blog set up (Part II), you know all the blogging lingo (Part II) by heart now, and you contribute [...]
October 9th, 2009 @ 3:04 am
Keep up the good work with this blog
I have just bookmarked it on digg.
October 20th, 2009 @ 12:33 pm
[...] post to this series of Blogging for Your Business. In case you missed it here’s Part One, Two and Three. Here are 17 tips to promote your blog (after you’ve written 8-10 solid posts) that [...]