‘Net News Roundup 5/22/09
Posted by | Tommy Liu | May 22, 2009 | What are Your Thoughts?
T.G.I.F. as the kids say. It is Memorial Day weekend, how are you spending it? Maybe hitting the beach, firing up the grill, checking out a parade or do some remembering. One thing you should definitely do is read the ‘Net News Roundup. Go!
Videos Driving Consumers To Cars – “Consumers look at online videos to get a better picture of cars, read product reviews, learn more about safety ratings, get a feel for how vehicles drive, and discover technology and entertainment features” starts the article. Online video is a great platform to demonstrate a product or business as well as engage consumers all the while being convenient.
The IAB Sets Some Standards For Social Ads – Those guys at the IAB continue their efforts to standardize social media making it more efficient. Announced at a conference on Monday was a new set of best practices for social media advertising, which includes definitions of social ad elements, examples of social ads, recommendations for consumer opt-in, and guidelines for privacy standards.
Five Ways to Use Twitter to Improve Your Marketing – What? The title isn’t clear enough? Twitter can be confusing for people and more so as a marketing tool, but the article offers some insight as to how to utilize Twitter as a tool.
Twitter Sees Tools, Not Ads, for Revenue – Instead of running advertisements as a means of income for Twitter co-founder Biz Stone said on Monday the company is developing various add-on tools and services for businesses and professional users to bring in revenue. Expect some of these tools by year-end. This does not mean, however, Twitter will close its doors to advertising as Stone clarifies here.
Twitter Surges Past Digg, LinkedIn, And NYTimes.com With 32 Million Global Visitors – For a company that has a really high quit rate among its initial users Twitter does manage to pique the interest of a lot of curious people around the world. If done right Twitter can be a great place to reach the masses or at least a strong niche.
The YouTube Generation: Online Video Usage Up 53 Percent in ‘09 – The article offers charts exhibiting the viewing habits of Americans in terms of TV, the Internet, and mobile phones. Online video is up 53% from this time last year and continues to show strong growth. There is no real threat to TV, but for those who can’t afford to spend half a million dollars on a commercial on TV, online offers a much cheaper option with a strong and growing reach.
Five New Spots Signal Big Turnover on Viral-Video Chart – According to the viral-video chart there are five new videos that have broken into the top 10. Check the article to the list and videos. I embedded the #2 video of puppet LeBron James and Kobe Bryant for Nike because I found it more entertaining than the #1 video by Vodafone.
Facebook Fights Latest Phishing Scam – Beware of any URLs like “areps.at,” “kirgo.at” and “bests.at” supposedly sent by your friends on Facebook because these are phishing sites trying to steal your login information.
There’s a good amount of news this week, good thing you have a three-day weekend to read it all. Happy Memorial Day, and since most people won’t work this coming Monday (unlike us, we can’t stop [won't stop] working regardless of the day or time!) expect a Spotted Video Tuesday morning instead.
Supercool Creative is an ad agency specializing in online video creative & production, video seeding and integrated social media campaigns. Supercool Creative provides superior production quality, targeted viral marketing and relevant social media campaigns. Contact us: Supercool@Supercoolcreative.com.
Tags: biz stone > digg > facebook > iab > kobe bryant > lebron james > linkedin > memorial day > nike > nytimes > Online Video > social ad standards > twitter > viral-video chart > vodafone > youtube
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