Framework for Online Video Advertising

Posted by | Tommy Liu | May 4, 2009 | What are Your Thoughts?

Here’s a great article by Heidi Cohen on ClickZ suggesting a structure for advertising with online video. The framework Cohen mentions in the article is something we implement here at Supercool Creative. If you’re interested in advertising with online video you should definitely keep this marketing structure in mind. Here are a few highlighted points from the article:

Improve branding, since viewers are used to seeing video presentations. While television advertising requires sizeable budgets, creative marketers can leverage current technologies to extend their brands cost effectively.

Be where your prospects are online to make it easy for them to find your video. Consider the following:

* Where do your customers go to get content?

* What do they search for online and what terms do they use?

Leverage other forms of online marketing to extend your video’s reach, including:

* Use an online press release to promote your online video.

* Add relevant text to your video to make it search friendly.

* Post your video on video sites, such as YouTube, to expand your reach.

* Incorporate video or links to video in your e-mail.

* Add relevant terms to your search marketing.

These are just a few tactics to best optimize online video advertising. Check the article to get the entire framework – it’s pretty detailed.

Supercool Creative is an ad agency specializing in online video creative & production, video seeding and integrated social media campaigns. Supercool Creative provides superior production quality, targeted viral marketing and relevant social media campaigns. Contact us: Supercool@Supercoolcreative.com.

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